Brows are big business. The UK brow market is reportedly worth £20 million each year—a rise from £6.5 million in 2011.* Celebrities, such as Cara Delevingne have set a global trend in eyebrow care, with many of us striving to achieve ‘The Cara Look’.
With hashtags such as #onfleek and #browsonfleek reaching almost 4 million combined Instagram posts*, there is an increasing market for qualified brow technicians—and the real opportunity to build a successful brow-based business. If you’ve a passion for brows and are ready to take the next step, here’s the Jenna Leigh Academy’s guide to building a successful brow business.
Start with a business plan
Every new business must start with a plan that sets out each aspect of your vision. From funding to marketing strategy and hiring the right therapist, to understanding the financials, your business plan should document how you plan to run your salon or take the first steps as a freelance brow technician.
To create a successful business plan, imagine you are writing it for someone who doesn’t know your vision—after reading your plan they should understand exactly what you plan to offer, how you are going to achieve it and where you want to take your business in the short- and long-term.
It’s not only others (and potential investors) who will benefit from a detailed business plan. As you complete the document, you’ll begin to understand your business in more depth and uncover new ideas, to help you decide which treatment protocols offer the best return on investment and how many clients you’ll need to attract to make your fledging business profitable.
Are you experienced?
Gaining the right level of knowledge and accreditations is a crucial part of your journey to brow business success. It could be that you simply need to hone your skills—or want to develop them to the next level. Many salon owners also understand the importance of investing in their employee’s professional development to expand their job role and give them the confidence to take on additional responsibilities as your business evolves.
All the Jenna Leigh Academy training courses—from beginner to advanced level—are CPD accredited, which means you’ll achieve a professional and recognised level of training for you and your staff.
Gaining new clients
‘What can I do to gain new clients and set myself apart from other brow businesses?’ It’s a question we are often asked. Marketing your new business is vital—how else are your potential customers going to know you exist?
Social media is a great place to start. Regular posts will build engagement and help you to reach a new audience. Savvy-brow technicians can use targeted advertising to attract the right audience in the right location, to give you the best chance of turning scrollers into paying customers!
Before a client will let you work on their brows, they need to trust you. Market yourself as an expert in your field by posting articles on new technologies and make the most of before and after photos and client testimonials.
Top tip—send each client a before and after photo of their brows. If they love the results, they will show their friends or post on their own social media channels. There is nothing more persuasive than a happy customer!
Above all, never stop learning—the beauty industry is fast-paced, so keep abreast of new trends and products and regulations that might affect your business.
If this all sounds a little daunting, it’s good to know that you don’t need to have a degree in marketing to gain new customers. Speak to our knowledgeable team for practical help and advice on how to create a marketing strategy that works for you.
Reap the rewards
We are living through uncertain times—the global pandemic has wreaked havoc on all industries—but recent data from the NPD Group revealed that sales of eyebrow products were up 78%. **
The work from home culture and video-calls has made looking good from the shoulders up a real phenomenon (if you have your PJs on under the desk, we won’t judge!) and brow businesses are benefiting from those who want to impress on screen.
Even in challenging times, the brow business appears to be flourishing, so if the idea of becoming your own boss and building towards a profitable future excites you, we’re here to help you every step of the way. Get started today with a free, no obligation consultation with Jenna Leigh’s Award Winning Training Academy.